Who We Are

Who We Are

Who We Are

Keren Smedley Keren Smedley

Managing Director of Experience Matters



Keren is an executive coach, leadership trainer, consultant, team facilitator, supervisor and coach- therapist with over 30 years’ experience. She works across a range of sectors including school and tertiary education healthcare, law, financial services, IT, social services, retail, publishing, TV and radio and the not for profit sector.

Keren specialises in enabling executives and senior leaders to maximise their potential, enhance their leadership skills, inspire a high performing culture and form excellent working relationships and to find solutions for real business challenges. She also specialises in times of transitions supporting individuals both through emotionally challenging times in their working life such as promotions, changing career, redundancy and pre and post retirement. Coaching through these major life transitions enables executives and leaders to manage change, maintain a positive sense of self, identify their transferable skills, make well-informed decisions about this next phase of life and create new goals.

Her qualifications and memberships include: PCC Accredited Coach, International Coach Federation (ICF); Certified Practitioner ‘The Leadership Circle’; Licensee Individual and Corporate and Career PRINT® profiling; Master Practitioner in Neuro-Linguistic Programming; Chartered Fellow, Institute of Personal Development (FCIPD) and Australian Human Resources Institute (FAHR).

Keren is the author of bestsellers ‘Who’s That Woman In The Mirror?’ The Art of Ageing Gracefully; ‘Age Matters’ Employing, Motivating and Managing Older Employees; ‘Who’s that sleeping in my bed? The Art of Sex and Successful Relationships for baby boomers’ and her latest book ‘ Live the Life you Love at 50+ A handbook for career and life success’ .

Judy McGinn Judy McGinn





Judy has over 30 years’ experience in the human services and personal development industries with a background in education and counselling. She is committed to supporting personal growth enabling others to thrive in their life and work. She uses her key understandings in personal development, psychology and the basic human need for connectedness, as a catalyst for behavioural change.

Judy specializes in leadership development, which involves one-on-one coaching, group coaching and workshop facilitation. She has more than 2,500 hours of coaching experience as an accredited Professional Certified Coach (PCC) with the International Coaching Federation. She is also a workshop facilitator and group coach. She enjoys the diversity of working with individuals in corporate, government, non-government and community sectors at middle, senior management and executive levels.

Judy is dedicated to her profession and to ongoing learning. She has a Diploma of Coaching and holds qualifications as a Certified Print® Coach, Leadership Circle Profile Assessor, NLP Coach Practitioner, Empowerment Life Coach (USA), a Master of Educational Studies (Guidance and Counselling), and is a graduate of Leadership Western Australia.

She firmly believes that developing deeper insights into what motivates people at an unconscious level is pivotal to leadership effectiveness and increased team performance. She appreciates that leadership is not about a title or a designation but about a driver within, which confidently shows the way and inspires others. Judy holds the view that good leaders deliver results, but it’s great leaders who have the vision and the wisdom to unlock the potential of individuals on their team.

Jayne Hildreth Jayne Hildreth




Jayne has an MSc in Personal and Corporate Coaching, is a qualified counsellor, NLP and MBTI® Practitioner.

She is co-founder and director of the Association of Integrative Coach-Therapist Professionals (AICTP) and has a particular interest in the area of integration. Jayne works as an Executive coach, Personal Consultant, Facilitator and Trainer.

Her corporate speciality is health and wellbeing and she has recently completed groundbreaking research into the impact of coaching on work related stress. Jayne works with organisations to address work related stress, reduce absenteeism and increase productivity.

She has extensive experience working with executives and teams on areas such as communication, presentation, time management and leadership with great success. She is passionate about personal and organisational enhancement, helping individuals; groups and organisations unlock their potential and achieve sustainable goals.

She is an experienced and engaging trainer who promotes a relaxed participative learning environment. She has a passion for developing high quality and dynamic training in the corporate sector.

In addition to her freelance work Jayne is a visiting lecturer in Coaching at The University of Hull and is an external examiner for University East London.

Tony Clitheroe Tony Clitheroe





Tony is a professional executive coach and organisation consultant specialising in leadership development. He has extensive experience in enabling organisational change, as a leader in an operational capacity, and as both an internal and external organisation consultant. He is able to bring a unique blend of understanding and knowledge to supporting leaders and teams to achieve high performance and sustainable results.

Central to his approach is working in ways that bring clarity and focus, which is underpinned by support and challenge. This enables leaders to build on their resourcefulness and strengths to make successful transitions, and to undertake personal and organisational transformative change. This then translates into committed practical action, resulting in high performance.

Tony is a PCC Accredited Coach, Workshop Facilitator and a Certified Practitioner in the The Leadership Circle and in Print®. In addition he utilises approaches and techniques from ontological coaching, neuro linguistic planning, appreciative inquiry, profiling tools and systems thinking. This enables individuals to express their true creative selves as they undertake transformative learning, and ultimately achieve results they didn’t think were possible.

Ashley Meyer Ashley Meyer





Ashley is one of the top EFT Practitioners in the UK with a depth of experience working with people in all walks of life.

In addition to his extensive EFT skills, his expertise encompass NLP (Neuro Linguistic Programming) and Hypnotherapy, both of which he has practiced to advanced level for many years.

His work encompasses assisting people to surpass limiting personal beliefs and behaviours in order to realise their life’s desires, as well as working with more deep seated and chronic conditions. Amongst others, these include trauma, depression, anxiety and Chronic Fatigue Syndrome, the latter which he practices at a leading edge clinic in Harley Street. He is a certified EFT Trainer and runs regular workshops in the London area.

Debra Jinks Debra Jinks





Debra is an Integrative Coach-Therapist and educated to Masters Level. Her approach to change is proactive, practical and dynamic as well as offering space to individuals and organisations to also work in a restorative way.

Debra is familiar with the demands facing businesses in today’s complex climate where competing priorities and goals can challenge effectiveness. She is committed to achieving a superior performance by developing and maintaining a positive organisational culture, promoting individual effectiveness and developing growth and leadership at all levels.

Debra draws on experience of working with a wide range of clients including Department of Education, Health Trusts, Educational Institutions, Social Care Providers and businesses and individuals who are seeking to enhance performance, identify and address deep rooted issues and patterns, maintain and improve well being and fitness, increase productivity and enhance communication, image, relationships and careers.

Welcome To Experience Matters

» Introduction

» Philosophy

» Consultancy

» Coaching

» Training

» Coaching & Seminars For The 50+

» Clients

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Who We Are

» Keren Smedley

» Judy McGinn

» Jayne Hildreth

» Tony Clitheroe

» Ashley Meyer

» Debra Jinks

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» Why coaching?

» What is coaching?

» Coaching process

» Business / Executive Coaching

» Life Coaching

» Performance Coaching

» Coaching demo video

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Training Courses

» A detailed list of all our courses

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Course Structure

» Course Structure

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Lifestyle Program

» Lifestyle Package

» 1-1 Confidential Coaching

» One Day Seminars

» Combined Seminar And Confidential 1-1 Coaching

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» Inspiring an age inclusive culture

» 50+ Coaching

» Pre-Retirement Coaching

More info